American Express is a multinational financial services corporation that issues credit cards to people. On Tuesday, it made an announcement that it will issue a grant of Rs 1 crore to Dastkar, a private non-profit NGO established in the year 1981 that works to support traditional Indian craftspeople, many of whom are village women. American Express granted 1 crore to support around 12,000 women artisans from around 19 states that include Delhi, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Assam, Gujarat, Himachal Pradesh, Madhya Pradesh, West Bengal, Maharashtra, Jammu and Kashmir, Tamil Nadu, Karnataka, Odisha, Jharkhand, Manipur, Telangana, and Bihar. Senior Vice president and CEO Manoj Adlakha said: “Through our funding to Dastkar, we will support the sustenance of India’s craft community in the wake of the pandemic. We are proud to contribute to mitigating the impact and conserving the country’s diverse cultural heritage.” ”Laila Tyabji said that women require both marketing and financial support. “We thank American Express for recognizing the urgency of the situation and providing the much-needed capital to help our women artisans recover from the devastating impacts of the pandemic and rebuild their livelihood,” Tyabji said. In India, every state has its own art culture, like metal works in Orissa, terracotta works of Assam, coconut craft, sandalwood craft, stonecraft, silk weaving etc.. in southern states.