Amul’s vice-chairman Valamji Humbal has requested Prime Minister Narendra Modi to ban the People for Ethical Treatment of Animals (PETA) asserting that the NGO is conspiring to ruin the livelihoods of 10 crore people by maligning the image of India’s dairy sector.
“Dairy sector is an important contributor to the GDP of India but the GDP can be affected adversely by misinformation spread by opportunistic elements like this NGO. Organisations like this are part of the conspiracy to render unemployed the milk producers of India,” Humbal said in a release on June 1.
“To ensure that such organisations stop their activities in India, milk producers of Gujarat urge Prime Minister Narendra Modi to initiate necessary action to impose a ban on organisations which are engaged in condemnable activity of tarnishing the image of dairy industry through misinformation campaign and then harm them by encouraging plants of multination companies producing synthetic milk,” he added.
Recently, the People for Ethical Treatment of Animals (PETA) suggested that Amul turn vegan and produce plant-based products.
In the letter, PETA wrote, “We would again like to encourage Amul to benefit from the booming vegan food and milk market, instead of wasting resources trying to fight the demand for plant-based products that is only growing. Other companies are responding to market changes, and Amul can too.”
Responding to the letter, RS Sodhi, managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF), said, “Who will provide employment to 100 million farmers who depend on the cooperative dairy sector if the company stops using milk? Don’t you know dairy farmers are mostly landless. Your designs may kill their only source of livelihood. Mind it, milk is in our faith, our traditions, our taste, our food habits, an easy and always available source of nutrition.”
“Indian culture positions livestock as part of their family and raise them as a member of the family. Therefore, the question of cruelty does not arise at all… This entire episode is misinformation campaign and an attempt to break the Indian dairy industry, which is self-sufficient and thereby saves the country from the trouble of importing milk and milk products, and render unemployed 10 crore people who are relying on it. The move appears to have been prompted by various foreign companies,” said Humbal who is also the president of Sarhad Dairy, a member union of Gujarat Cooperative Milk Marketing Federation (GCMMF).
“We urge around 40 lakh dairy farmers associated with Amul and around 15 lakh others to write to the PM seeking a ban on PETA. We shall do the same at our levels also,” Humbal said.