Domino’s joins several other brands that are using vaccination as a plank to drive marketing campaigns and boost consumption. The company is offering discounts to covid-19 vaccinated customers in India. This offer can only be availed on Domino’s app.
The campaign is titled #HaathBadhao #VaccineLagao India. As a part of this scheme, the customers can avail of a total discount of ₹400, which can be claimed on four orders, with an individual discount of ₹100 that can be availed on each order.
As of 31 March 2021, Domino’s Pizza had 1,360 restaurants across 293 cities in the country. As of March quarter-end, the pizza chain had 57.3 million app downloads.
Global brands such as Ab InBev, OkCupid and Tinder have also built their marketing campaigns around vaccination.
Earlier this month Peter England launched a campaign to offer Rs 1000 in discount to those who receive Covid-19 shots. Similarly, McDonald’s and Godrej Appliances also announced similar offers for vaccinated customers.