The survey was carried out across 204 districts between November 10 and 15.
Only 29 per cent of the consumers purchased Chinese products this festive season.
This was despite companies trying to mask the country of origin of their products by replacing Made in China label with Made in PRC.
The survey also revealed when a similar question was asked in November 2019, 48 per cent of the consumers admitted to buying China-made goods.
When respondents were asked the reason for purchasing Chinese products, 66 per cent said they felt the products offered a higher value for money, while 13 per cent said it was the “uniqueness” of the item and 25 per cent said they were unsure of the reason.
The survey noted: “While on an overall basis, the Indian consumer did spend less on Chinese products this year, the key takeaway for Government of India and MSMEs is to make manufacturing more competitive in India and improve scale.”
“If the high quality products that are Made in India can be produced at scale and cost of capital for Indian MSME is reduced through Government support, products Made in India will definitely find preference amongst Indian consumers and even other retail markets around the world,” it added.
Among those surveyed, 66 per cent were men while the rest were women. Also, 48 per cent were from tier 1 cities, 30 per cent from tier 2 and 22 per cent from tier 3 and tier 4 cities and rural districts.
Anti-China sentiment has been on a rise in the country since Indian and Chinese troops clashed at Galwan Valley along the LAC in Ladakh in June.